About eywa.farm

A bottom-up innovation

Agriculture’s complexity demands innovative solutions at every turn. Our approach to technological innovation is bottom-up, prioritising real needs over trendy solutions. We recognise that stakeholder interactions are unique and location-specific. We innovate along with farmers, experts, communities, and businesses. By listening to, and learning from, their diverse experiences, we craft our innovations that truly make a difference. This human-centric approach ensures that RootsTalk is effective, sustainable, and empowering for all.

Partner-led go-to-market

Our unique go-to-market strategy creates a win-win situation for all stakeholders of crop production. Here's how:

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  Collaborative Relationships:

  Collaborative Relationships: We form strong partnerships with a diverse range of organizations, including seed, pesticide, and fertilizer companies, universities, research institutions, not-for-profit organizations, and service providers.

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  Common Customers:

  Common Customers: Farmers are the common customers for us and our partners. We provide them the technology to support their businesses, and, in the process, they take us to the farmers. The two of us work in perfect synchrony to carry the agriculture sector forward.

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  Farmer Access:

  Farmer Access: Farmers gain access to our platform, which offers expert advice and critical information, for a nominal subscription fee

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  Networked Ecosystems:

  Networked Ecosystems: RootsTalk creates distinct digital ecosystems of agri-stakeholders — partners, farmers, input sellers, rural entrepreneurs, and experts — and connects them to form a network where the stakeholders interact freely with each other.

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  Mutual Benefits:

  Mutual Benefits: Our partners achieve their business objectives, farmers receive the support they need, input sellers maintain their sales streams, and rural entrepreneurs generate sustainable livelihoods.

Collective promotion, unified growth

RootsTalk fosters a collaborative ecosystem where every stakeholder contributes to the success of all. Our unique "All Promote All" approach enables:

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  Choice of Advisors

  Choice of Advisors: Farmers can subscribe to advisories from any Partner organization, giving them access to a diverse range of expertise.

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  Amplified Reach

  Amplified Reach: By promoting their own advisories among farmers, each Partner organization also connects all other Partners with farmers, thus expanding their collective reach and impact.

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  Rural Facilitators as Multiplier Agents

  Rural Facilitators as Multiplier Agents: Rural entrepreneurs can promote advisories from any Partner, further increasing the platform's overall visibility and utility.

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  Input Sellers as Unified Service Providers

  Input Sellers as Unified Service Providers: Input sellers can process orders for inputs promoted by any Partner, streamlining the supply chain and enhancing the farmer's experience.

By aligning the interests of all stakeholders, RootsTalk's "All Promote All" strategy creates a self-reinforcing cycle of growth, ultimately benefiting farmers, Partner organizations, rural entrepreneurs, and input sellers alike

Agricultural knowledge at fingertips

RootsTalk's boasts a 'Universal Crop Advisory Template' empowering partners to create tailored advisories for any crop cultivated across India. Leveraging a vast, multimedia-rich agricultural knowledge database, our platform offers unparalleled flexibility. This comprehensive database, featuring text, images, and videos, is translated into local languages to cater to diverse regional needs. By harnessing this extensive knowledge repository, partners can craft precise, crop- specific guidance, ensuring farmers receive actionable insights to optimize yields and drive success, regardless of their location or crop choice.