Agricultural advisory in India has a fundamental problem: the advice rarely translates into action. This isn't because farmers don't want to follow good advice—it's because the systems delivering that advice aren't designed for execution.
The Advisory Gap
Every season, agri-input companies invest heavily in creating crop advisories. Agronomists develop scientifically sound recommendations. Extension officers distribute pamphlets and conduct demonstrations. Digital apps push notifications to farmers' phones.
And yet, conversion rates remain stubbornly low.
Why This Happens
1. Information Without Context Generic advisories don't account for a farmer's specific field conditions, past actions, or resource constraints. A recommendation that's perfect on paper may be impractical on the ground.
2. No Follow-Through Mechanism Most advisory systems end at information delivery. There's no systematic way to check if the advice was understood, agreed upon, or acted on.
3. Channel Confusion When a farmer visits a dealer, they're often given alternative recommendations—sometimes because of margin pressures, sometimes because of stock availability. The original advisory gets lost.
A Different Approach
What if advisory systems were designed for execution from the start? This means: - Understanding farmer context before giving advice - Building in explicit farmer consent - Creating accountability for follow-through - Keeping dealers aligned with the advisory
This is what RootsTalk was built to solve. Not another advisory app—a business infrastructure that ensures advice leads to action.