RootsTalk · Advisory & Delivery Platform
RootsTalk gives agri organisations the infrastructure to deliver personalised advisory, track input ordering, and connect their farmers to the right expertise — in any Indian language, at any scale.
The RootsTalk ecosystem · Organisation → Farmer → Dealer → Expert
The Problem
Agri organisations — companies, departments, NGOs — invest heavily in agronomic expertise. They know what farmers should do. But the path from that knowledge to a farmer's field has always been broken. Too many gaps. Too many hands. No system connecting them.
Knowledge that doesn't travel
Experts know what farmers should do. But getting the right advice to the right farmer, at the right crop stage, in the right language — that has no system.
Orders that get lost in the chain
A farmer acts on advice but has no reliable path to the correct input, from the right dealer, at the right time. The advisory and the supply chain never meet.
Expertise that can't scale
Agricultural experts exist in abundance. But connecting a farmer's specific problem to the right expert — and routing the answer back — has no infrastructure.
Organisations without visibility
Companies and departments invest in advisory but never know if it reached the farmer. Or worked. There is no feedback loop, no accountability, no proof of impact.
What is RootsTalk
RootsTalk is not a messaging app. It is not a content portal. It is operational infrastructure — the system through which an organisation's advisory becomes a farmer's action, and a farmer's need becomes an input delivered. Every role that matters in the crop advisory chain has a place in RootsTalk.
Advisory Engine
Packages of Practices built by your experts, delivered to each farmer based on their crop, season, and conditions. Personalised. Timely. In their language. Powered by Cosh.
Input Ordering
From advisory to order in one tap. Farmers order recommended inputs. Dealers process and deliver. Every step tracked — from the advisory screen to the farmer's field.
Expert Queries
When farmers encounter a problem they cannot identify, they ask. Questions route to your FarmPundit experts. Answers flow back within 7 days. Nothing falls through.
The Ecosystem
RootsTalk is built around the four people who matter in the crop advisory chain. Each has their own view, their own responsibilities, and their own tools — all speaking to each other within the same system.
Farmer
Receives personalised advisory based on their crop, season, and farm conditions. Orders recommended inputs directly. Raises queries when something goes wrong.
Advisory in their language. Brand details revealed only after order approval. Crop history stored and exportable as a QR code.
Dealer
Receives and processes farmer orders. Selects brands, enters volumes and prices, packs and delivers. The supply chain partner who turns advisory into action.
Sees practice type and quantity — never the company's brand recommendations until the order is confirmed. Volume calculated automatically.
Facilitator
The field intermediary. Helps farmers who need support placing orders, routes orders to dealers, and ensures delivery reaches the last mile.
Acts as a trusted bridge for farmers who are less digitally fluent. Carries no order content visibility — only routing and delivery coordination.
FarmPundit
Agricultural experts who answer farmer queries. Onboarded by organisations, routed queries by round-robin, respond within 7 days. Can forward to specialists.
Profile carries education, experience, expertise domains, and crop groups. Primary and Panel Expert types. In-app calling with farmers.
How It Works
RootsTalk turns your organisation's agronomic expertise into a complete operational loop. Your Subject Experts build the advisory once. Every farmer in your network receives it personalised to their conditions. Every order flows back to the right dealer. Every question finds the right expert.
For your organisation, this means one Client Portal — where your team manages advisory, experts, subscriptions, and analytics. For your farmers, this means one app — in their language, built around their crop.
Advisory to delivery · Simplified flow
Organisation builds Package of Practices
Subject Expert designs advisory for each crop, season, and condition
── delivers to ──▶
Farmer subscribes and sets crop start date
Guided elimination selects the right Package. Advisory activates.
── recommends ──▶
Input practice due — farmer places order
Alert sent. Farmer taps Order Now. Order goes to dealer or facilitator.
── routes to ──▶
Dealer processes, packs, and delivers
Brand selected, volume entered, packing list generated, farmer approves
── confirms to ──▶
Farmer receives and crop history is recorded
Complete input history stored. Exportable as QR code for buyers and auditors.
Platform Features
Built from the ground up for Indian agri organisations — with every feature designed around real field conditions, real language barriers, and real supply chain complexity.
Package of Practices
A structured advisory programme for a crop — timelines, practices, inputs, instructions — delivered to each farmer personalised to their season, irrigation type, and conditions.
Built by Subject Experts · Guided elimination selects the right package · Active alerts and reminders
Crop Health Advisory
A diagnosis engine that walks farmers through symptoms — plant part, symptom type, progression — to identify the pest or disease and recommend the right intervention.
Built on Cosh knowledge graph · Problem Group and Specific Problem levels · Company management plans
FarmPundit Expert Queries
When a farmer doesn't know what's wrong, they ask. Queries route to your experts by round-robin, with a 7-day response window, forwarding, and in-app calling.
Primary and Panel Expert types · Forwarding chain with remarks · Expired query accountability to CA
Input Ordering System
A complete ordering infrastructure. Farmers order recommended inputs. Dealers select brands, enter volumes and prices, generate packing lists, and deliver. Brand revealed only at farmer approval.
Volume auto-calculated from 304 formulas · Locked and unlocked brand logic · Facilitator routing
Seed Variety Browsing
Farmers explore varieties within a crop, compare performance attributes and DUS characters, and place seed orders through the same dealer network. Seed companies manage their portfolio from the Client Portal.
Variety comparison · DUS character display · Seed order flow integrated with main ordering
Subscription Management
Organisations manage subscription pools — how many farmers can subscribe, from which regions, for which crops. Farmers subscribe, wait when pools are full, and get confirmed automatically when space opens.
Self-subscription and Promoter-assisted · ₹199 per subscription · Waitlist and activation flow
Built for Scale
From a single crop in one district to a nationwide advisory programme — the same infrastructure, the same quality, the same language support.
4
User RolesFarmer, Dealer, Facilitator, and FarmPundit — each with their own interface
13
LanguagesEnglish + 12 Indian languages. Advisory in the farmer's mother tongue.
304
Volume FormulasAuto-calculating input quantities for every practice type, method, and unit
3
Advisory TypesPackages of Practices, Crop Health Diagnosis, and FarmPundit Expert Queries
Multilingual by Design
Language is not a translation layer we apply on top. It is woven into how RootsTalk works at every level — advisory content, input names, practice instructions, notifications, and the entire app interface.
A farmer in Odisha receives the same quality of advisory as a farmer in Karnataka. In Odia. In Kannada. Both personalised. Both exact.
+ Assamese · Language registry is extensible — new languages enabled without code changes.
Hindi
हिन्दी
Tamil
தமிழ்
Telugu
తెలుగు
Kannada
ಕನ್ನಡ
Malayalam
മലയാളം
Marathi
मराठी
Bengali
বাংলা
Gujarati
ગુજરાતી
Punjabi
ਪੰਜਾਬੀ
Odia
ଓଡ଼ିଆ
Urdu
اردو
Assamese
অসমীয়া
Powered by Cosh
RootsTalk's advisory engine runs on Cosh — our proprietary agricultural knowledge graph. Every crop, every pest, every product, every symptom, every relationship is structured in Cosh and flows directly into RootsTalk's advisory logic.
This means that when a farmer in Tamil Nadu scans a symptom on their tomato leaf, the diagnosis they receive is not a generic lookup. It is a traversal through 50,000+ knowledge nodes — verified, translated, and contextualised for their exact crop stage and conditions.
Cosh is a proprietary knowledge engine built and curated by Neytiri's agronomy team — not scraped, not auto-generated. Every entry placed with purpose. RootsTalk is its first and primary powered product.
Explore Cosh →Who Uses RootsTalk
RootsTalk is built for organisations, not individual users. If you have farmers you serve, dealers you work with, and experts whose knowledge should reach the field — RootsTalk is the platform that connects them.
Agri Input Companies
Seed companies, pesticide manufacturers, fertiliser brands — organisations that want their advisory and products to reach farmers through a trusted, trackable platform.
Packages of Practices · Locked brand advisory · Dealer network management · Subscription pool · QR code authentication
Government Departments
State agriculture departments and commodity boards that need to deliver scheme-specific advisory at scale, across districts, in local languages — with accountability on what reached which farmer.
Large subscription pools · Multi-location advisory · Field facilitator network · Farmer registration and crop history
NGOs and Development Organisations
Organisations running farmer programmes — sustainable agriculture, income improvement, climate adaptation — who need advisory infrastructure without building it themselves.
Non-chemical support option · FarmPundit network · Advisory in tribal and local languages · Impact tracking
Extension Services and KVKs
Agricultural universities, KVKs, and extension bodies that translate research into farmer practice — and need a channel to reach farmers who aren't in a classroom.
Expert-built Packages of Practices · Crop Health Advisory module · FarmPundit registration · Research-to-field pathway
Why RootsTalk
01
Personalised, not broadcast
Most agri advisory platforms push the same content to all farmers. RootsTalk delivers a different Package of Practices to each farmer based on their exact crop, season, duration, and irrigation type. The advisory is theirs.
02
Advisory that leads to a delivered input
Most advisory tools stop at the recommendation. RootsTalk closes the loop — from the advisory notification, through the order, through the dealer, to delivery confirmation. One system, end to end.
03
Every farmer's language, not English
The farmer who grows India's food often does not read English. RootsTalk works entirely in the farmer's chosen language — advisory, instructions, notifications, and the app itself. 13 languages, no trade-offs.
04
Brand integrity at every step
Organisations invest in specific products for specific reasons. RootsTalk's locked brand system ensures recommended brands reach farmers through authorised dealers — not substituted, not bypassed.
05
Knowledge from Cosh, not scraped data
RootsTalk's advisory and diagnosis engine runs on Cosh — 50,000+ human-curated knowledge nodes built by Neytiri's agronomy team. Not approximated by AI, not scraped from the internet. Verified agricultural knowledge.
06
Built exclusively for Indian agriculture
Not adapted from a global product. Designed from the first line of code for Indian crops, Indian languages, Indian supply chains, and Indian farmers. The last mile here is different — and we built for it.
Talk to Us
Whether you are an agri input company, a government department, an NGO, or an extension body — if you have farmers to serve, we would like to talk. No forms. No pitch deck. Just a conversation about what you are trying to build.
Start a ConversationNo forms. No sales pitch. Just a conversation.